Search Engine Optimization Truth

Search engine optimization is a critical component to developing top page rankings. Done correctly, this one technique can increase your site's exposure and popularity, and in turn will drive traffic to your site that will help your business succeed beyond your wildest dreams.

There are a many ways to increase your page rank and increase your search engine optimization, otherwise known as SEO. Before we discuss exactly what search engine optimization is, let's talk a little bit about how search engines work.

Search engines provide specific data that match the search terms of users by sifting information and providing only the most relevant results based on keywords or targeted words and phrases.
Search engine results would be of no good to users if the information they pulled up was either not relevant or particularly outdated. People expect only the most recent and targeted information in the search engine results.

If you update your web site each day and add relevant information to it, the search engines will be more likely to pick your web site up and rank it higher.

Optimizing your web site and keeping your pages fresh and updated will boost traffic and sales because you will achieve a higher page ranking. This is absolutely imperative if you want to have success as an online entrepreneur.

Search engine optimization, or SEO, means that a business owner uses strategic copy to make sure that the search engines pick up their website. It's a specific way for one competitor to succeed over another, since competition for page ranking has in itself created a huge market of its own.

The most effective way to increase your page rank is to simply supply high-quality content consistently in your web pages. This seems simple, but in fact, many online businesses think that they can provide shoddy but "keyword optimized" copy and still get the same results. This is not true.

Your content must be well written, interesting, and regularly updated so that visitors will keep coming back. It will also help to increase word-of-mouth so that you can draw more prospective customers to your web site.

While you want to make your web site fresh and interesting, if you try to "sell" people or otherwise be flashy and it isn't you, people will know this and simply go away. In other words, for best search engine optimization, be real.

Next, you need to include what are called "high converting" keywords and phrases in your content. This means that you place keywords in your content so that search engines will pick up your pages and place them high in search engine rankings.

You used to be able to "stuff" your content with keywords every other line and get great page ranking. Now, you must strategically use keywords, because if you have too many, the search engines will actually lower your page rank or even drop you.

Ideally, you want to place keywords in the first and last paragraph of your content and shoot for about 3% keyword content in the overall copy itself.
Implementing a linking strategy as part of your SEO plan will give you free advertising for your site. As more and more people link to your site, you will receive increased exposure and gain "expert" status as well. For every link that you have pointing to your site, this is another chance for your customer to find you. The more inbound links you have, the higher your rank will be in search engines.

Formulate a strategy for your content because most people who go online are looking for information, period. The more helpful the information, the more likely they will become eventual customers.

One of the best ways to do this is to write articles and post them on your site and to other Web e-zines and directories. Adding more pages allows the search engines another opportunity to find you and results in higher page ranking. This, in turn, will draw even more visitors.
Make your site easy to navigate and the articles easy to find. You can develop a menu that will clearly describe the articles you write and arrange them by subject. This will bring you more traffic as you add pages to your site.

Search engine optimization is vital to acquiring top page rankings. Done correctly, this one technique can increase your site's exposure and popularity, and in turn will drive traffic to your site that will help your business succeed beyond your wildest dreams.

Tod Dale is a top marketer who specializes in creating multiple six figure incomes for entrepreneurs. To learn more about him, visit his website at: IntegrityWealthSystem.com

Key to success in online MLM marketing

Generating good MLM leads is more of a skill than any other thing. You have to know what it entails to generate and direct the needed traffic to your MLM webpage. In looking to generate qualified MLM leads, Patience and most importantly knowledge are necessary. Luckily for those of you starters, this article becomes an asset to you.

To start with, let's have a look at why you need to actively be in search of qualified MLM leads and what leads are widely used on the internet. A lead is more of a means through which a site is spread out to internet users. There are different kinds of leads as you would soon see.
Having a site with good leads often increases the chances of that site been picked up by search engines.

There are 4 leads most MLM's use to direct traffic to their sites:

Google Adwords

Google Adwords is a creative advertisement opportunity for every website owner. Using Google Adwords for your MLM site is definitely the most efficient and easy way to get your website out and also bring in desired traffic. For you to be successful with this, you'll need to be able to determine working keywords for your site. These keywords are what will form the backbone of your advertisement campaign. Fortunately, there are services on the internet able to provide you with good keywords and one of them is www.wordtracker.com. Though the service on this site isn't free, your money will be well-spent.

Press Releases

Press releases are important tools when written and published correctly. Some Search Engine Experts believe that a good press release is the fastest way to see improvement in a web site's ranking status. This is definitely no different for you into MLM. Have a copywriter - preferably someone with good skills in writing press releases- write one for you. Know that just as a press release is the fastest way for you to progress on the search engines, the competition with press releases is very high so you'll need to be very selective when it comes to selecting someone to write them for you. Once you have them written, you can go on a submission campaign where you'll submit your press release to as many online PR publishing houses as you can.

Search Engine Optimized

Articles Keyword-packed or SEO articles are another way to get the attention of search engines. You'll need a constant supply of these articles to remain on top of competition. It is also recommended that if you are using Google's Adwords for the same site, you use the same keywords for both.

Lead Capture Page

I am going to take you through a step -by- step approach to use in directing traffic to your lead page. If you don't already have a leading page, you should create one. A leading or landing page is more of a home page where most traffic to your site gets to. Because of the tendency of most internet users to not have a look beyond your leading page, it has become important for websites needing traffic to have good persuasive information on their leading page. Any good leading page should have - contact information of the website, a convincing sales letter, a form. Extra information may also be put on this page at the discretion of the site owner.

Copyright (c) 2008 Colin Meunier

Colin Meunier is a Successful Home Business Coach and Mentor! To learn how you can use a breakthrough marketing system to become more successful in your home business online visit: Prosperity Cast Network

Site Making Using Google

Businesses that want to sell something in the market need 2 things. The first is the product to be sold which has to be made then distributed to places like the grocery, the mall or the supermarket. The second is marketing which is the vehicle to carry that message across to the consumer so that people are aware of its existence then it is purchased.

The age of the internet has given people the opportunity to make money via the web. There are a lot of websites that offer a person the chance to be seen easily and quickly and one of the best right now is using site maps created by Google.

The benefits of using Google are the following;

· It helps people find ones web page better than other search engines because of better crawl   coverage.

· People will be able to search on certain keywords that the person put in place which will directly   lead searchers to ones website.

· It allows the person to provide specific information to Google about the web page such as the   last   time it was modified or how often it is changed.

· Using Google straight will allow ones web page to be seen quickly which is a lot better than   other   computer companies who promise to do the same thing but can’t deliver in the end.

Now that the benefits have been mentioned, it is now time to go through the step by step process to make a Google site map.

1. The first thing that needs to be done is to do the proper research. The service or product has     to fill a need that the customers want right now. It should provide a solution of some kind that     will make that will improve the quality of life either at home or at work.

2. Next, one should focus on the product or service that is being offered to the customer must be     sold at a decent price. Sometimes, the product one makes is already available in the market.     To be competitive, one must figure out a way to convince people as to why this product is     better than the other leading brands available. What features does it have that the competitor     doesn’t? What makes it unique which is not only about the product on hand but the service     that this can give as well?

    Just like a normal business where business is done on the phone or in a store, one must     acquire the right equipment and machines for the job. These could be merchandise that is     either physical or electronic and an online ordering system.

   To be successful, one should be sure that the goods that a customer will order can be delivered    on time. If there are any problems, a customer support staff or system should be ready to    cater to that.

3. If the business is done with a group of people or a single proprietorship, it is best to     brainstorm for the best domain name for the business. It should be catchy and will easily be     remembered by people. Given that there are probably other people who have been in the     business longer and that it is possible that the domain name has already been taken, it is best     to think of several names in case it can no longer be used.

4. When a domain name has been selected, one should enter the URL of the website to be     created. Google site maker will then crawl the site and create a list of all the links it can find.

5. Next, one should fix the control settings. Doing this will determine how frequent the contents     of the site changes which will let Google know how often it should be crawled.

6. If there are certain URL’s that a person does not wish to be included in ones site, Google can     be instructed to bypass it so that it will not be crawled and posted on ones site map. One can     select what types of files to be bypassed whether these are .zip or .exe files.

7. Also, one has the option of adding the sites FTP information since Google can automatically     upload the site map for the person.
 

YAHOO! SITE MAP: A USEFUL INTERNET MARKETING TOOL

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

· Archive site - maintains and protects electronic contents that are valuable to the point of  
  extinction.

· Business site - promotes a business or a service.

· Commerce or eCommerce site - offers goods for sale.

· Community site - allows people with related and similar interests to communicate with each    other (either through chat or message boards).

· Database site - searches and displays a particular database's content.

· Development site - provides data and sources that are related to software development and   web design, among others.

· Directory site - contains wide-ranging contents that are usually divided into categories and   subcategories.

· Download site - allows users to download electronic contents, such as game demos and   software.

· Game site - provides a 'playground' where people meet and play.

· Information site - contains data or content that have the sole purpose of informing visitors (not   for commercial purposes).

· News site - dispenses or distributes news and commentaries (similar to an information site).

· Pornography site - shows pornographic videos and images.

· Search engine site - provides general information and serves as a 'gateway' for other sites and   resources (can also be a web portal site).

· Shock site - shows images and other materials that aim to offend viewers.

· Vanity site - a personal site that is run or maintained by an individual or a small group, the   contents of which can be of any information that the site owner wishes to include.

· Blog site or blogs - registers online readings and posts online diaries or discussion forums.

· Wiki site - allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or     "and".

2. Incorporate descriptive keywords on your home page, along with your business name. This is     called "keyword prominence".

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2      lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.

extrememan

Premium beverage made of selected MACA from Peru and the fastest GINSENG formula from Taiwan to ensure the quality up to maximum and almost immediate effectiveness. RM250 per box/bc of 10 ( FREE 3 stick ) . Halal, FDA, GMP. RM50 direct, RM40 per pair 1/1 , max 16 pairs, RM640 daily. Licenced with AJL, backed by corporation company. Payout every 2 weeks. Online system and ewallet enable.
Perfect timing for 2008. Get ready and contact asap when ready.
REGISTER NOW

Signup free

FOR EXTREMEMAN MEMBERS ONLY

SRlagoon Smart Partner Affordable Low Risk Perpetual Return Investment in Commercial Property.
Platinum SP minimum 65000, yielding max 50% annually for 3 years and projected above RM1.3j potential earnings after project completion in 2011. Investment capital insured by local insurance company approved by BNM.

From Gamer to Gym Rat

Now gamers can play while getting in their gym time, too. And we're not just talking about the Wii.
By Geoff Williams

Even on the most expensive exercise equipment, despite the lights and gizmos, it's generally impossible to forget that you're still sweating, breathing hard and working nearly every muscle in your body. It's much easier to sit back on the couch and play a video game.

That's why exergaming, which weds video game technology with keeping fit, is poised to become the next gold mine for exercise-minded entrepreneurs. It may not be everywhere yet, but give it time.

In homes, people of all ages are exergaming enough that the California Athletic Trainers' Association recently put out a warning that overdoing it can leave participants with sports-related injuries similar to those experienced by traditional athletes. In gym classes at schools across the nation, stationary bicycles are attached to PlayStation video game consoles, Nintendo Wii game stations are linked to wide-screen TVs, and then there's Dance Dance Revolution, a popular dance video game, which took off in Japan in 1998 and has spread to the rest of the world.

And in some gyms, exergaming equipment isn't merely an offering; it's the focus.

Hitting the Gym

Mike Hansen, 30, and Kevin Bolden, 37, are two pioneers of the pastime, not to mention competitors. Hansen and his business partner, Lenny Lowenstein, 52, own iTech Fitness, headquartered in Denver, which produces exergaming equipment, such as the XR Board that simulates snowboarding, skateboarding and surfing, and licenses its XRKade name to 24 clubs. The gyms, which are aimed at the tween and teen market, let exergamers track how many goals they can score during Goalie Wars or how many knockouts they can rack up during Power Boxing.

Meanwhile, Bolden and his wife, Suzanne, own NexGym, a chain of three fitness centers in Texas, which is also marketing to children. Along with traditional karate and yoga classes, kids can play seven high-tech games, ranging from combat challenges to wall climbing, intended to get them in shape and improve their hand-eye coordination.

At a time when parents are more concerned than ever about their children getting enough exercise, this niche is likely to continue growing. "Childhood obesity is a global phenomenon," says Bolden. "I expect that eventually you will see capabilities in most schools, as well as in convenient locations--malls, shopping centers. Eventually the large fitness facilities will target the same 6-to14-year-old kids [that we target]."

Hansen concurs that the exergaming industry has a lot of room to expand. In 2008, he expects to license XRKades to more than 100 additional gyms and envisions increasingly chasing the adult market as well. "The average video gamer is 30 years old, and 19 percent of the gaming audience is over 50," says Hansen. "The 13 million baby boomers will affect a lot of the thought and process that goes into what we're doing."

Hansen also has seen interest from executives at large companies, eager to get their employees' exercise habits up and their health insurance costs down. Besides, adults want just as badly as children to make exercise fun. "Everyone's so engaged with these games, they don't realize that their heart rate is going up, and that they're burning up calories," says Hansen.

These days, you can easily immerse yourself in a game and forget that you're not actually boxing, skiing or snowboarding. But the potential for virtual adventures goes far beyond sports. Expresso Fitness, which makes a stationary bike that uses virtual reality, already has released Proving Grounds, a bicycle game in which the rider is cycling through a fantasy world. Cyclists chase dragons, score points and can completely forget that they're exercising. And because the stationary bikes are linked to the internet, the games can be updated and retooled through downloads.

The more dragons chased and the more Wii boxing and bowling, the better, says fitness guru John Hayley, president of Hayley Fitness Consulting in Chicago. "The competition of the game allows them to get lost in the moment," he says. "All of the sudden, when the game is over, they find themselves dripping in sweat and can't believe how hard they worked. It gets people to do something, which is far better than the alternative." Concerned parents and gym owners would agree.

Attracting Success in the New Year

Letting go is a resolution that will save you time, money and heartache in the long run.
By Paige Arnof-Fenn

As I reflect on my accomplishments for the past year, one of the big themes I will remember is that 2006 was the year I moved, but 2007 is the year I moved on. I'm so thankful that I was able to let go of disingenuous people and free up space in my life for the ones who add joy, humor, creativity and fun.

There was a lot of talk this year about The Secret and the power of intention. Once you realize you have the power within you to attract the kinds of people, relationships, qualities, attitudes and situations you want, you can begin focusing on the positive options in front of you at every juncture. By cutting out the copycats and imposters around me, I created the time, space and energy to focus on the innovators and big thinkers. This, in turn, helped me build more opportunities and work in a better ecosystem to pursue my dreams.

Entrepreneurs need to be careful and specific in what they wish for. Hitting a certain revenue goal can be attainable but achieving that milestone with colleagues of questionable ethics isn't worth it. When people around you don't think the rules apply to them, it's time to find a different sandbox to play in.

Great leaders don't create followers, but instead develop other leaders who inspire greatness in those around them. This year, I started paying attention to those who lead and inspire versus those who merely execute well. I appreciate working with people who give more than they take, don't keep score, laugh every day, and leave a little something extra in every encounter.

Both personally and professionally, I was fortunate to work with true craftsmen--people who are passionate about what they do. I look for those qualities in all aspects of my life--from the roofer and his son who put new shingles on our home, to the carpentry crew who found the perfect paint colors and the gardening team who created an enchanted forest full of color and life in our yard. Each of these trades people are passionate about their gifts and show pride in their work.

So when I see a media person going through the motions of writing a press release without any heart in their words, I know it's time to let go and move on. Clients can tell the difference between someone who delivers versus a professional who really cares. Being technically competent is expected, but it's not enough today. When you find professionals who show they care about what they do, hold onto them like gold. Let the others go quickly; life is too short for mediocre or disingenuous people.

Previously, I focused on the economics and figured if we could make some money together, I would overlook the fact that our core values were not compatible. I realized things like integrity and values matter a lot more than money to me. Working with people who try to skirt the rules to make a few extra bucks can sully your reputation by association.
So in this season of giving thanks, remember those who have helped you and added positive momentum in your life. I’m not a big fan of secrets or New Year resolutions, but here are a few thoughts to help you get 2008 off to a positive start:

Get organized.

The days of wasting time looking for important papers or rummaging through storage are over. Attain the peace of mind that comes with knowing you can find the things you need when you need them and you've taken care of the people you care most about. When things are chaotic at the office or home, it's hard to think clearly and be of much value in either place.

Celebrate success.

It takes a small army to accomplish many worthwhile things in life. Make sure to pause and reflect on how you were able to achieve those goals and thank those along the way who assisted in your success. This year, I had the opportunity to thank someone publicly who was a great role model to me as a teenager. I could only focus on one of the many people who have helped me along the way, but it meant a lot to me for her to realize the positive influence she has had on my life. When celebrities, politicians or CEOs hog the limelight without mentioning others who have contributed to their success, it signals to me they are insecure. Often, the key link is behind the scenes and deserves credit for making things happen.

Keep it simple.

A lot of people and companies talk about clarity, but few do it well. When you've been spending more time and energy managing your high maintenance colleagues than the customers you are serving, it's time to get a new team. These are the ones whose egos need to be constantly stroked and have to dominate every conversation. It's amazing how much more productive and fun the work environment can be when they're gone.

Set clear priorities.

Life and business are about choices. With an abundance of information available today, having unclear priorities can drive you crazy. Set deadlines, make the best decision and move on. Whether you have a day, week or month to complete a project, a time constraint can help you prioritize what factors can influence a decision. Stop stressing about all the things on your to-do list and focus on the ones that really matter. Once you set your goals, you'll find that less really is more--more fulfilling and more rewarding.

Like Barry Bonds breaking Hank Aaron's record this year, sometimes it seems as if the folks who cut corners get ahead. But people of character and integrity won't have an asterisk next to their names in the history books. No footnotes are necessary to explain Aaron's incredible achievements and record. Bonds would have been considered a great ball player without skirting the system.

Give yourself a gift this holiday season and focus on the essential people in your life who share your values and vision for the future. I believe a lot will be accomplished in the new year by the people achieving their dreams, while the others are fighting over who gets to take credit for all the great acts of kindness being created every day. You have the power within you to make good things happen. Enjoy and happy holidays!

Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.